First wave of ideas
April 12, 2009
Something simple with two colors that can be used to “stamp” the brand. These are a series of circle structured logos I played around with, I am not sure I really like them. I don’t think shortening “The Closed Loop Experiment” to “Closed Loop” then to just “CL” is working. “CL” doesn’t really make any connection. I think using the full words “Closed Loop” has more potential. I like how GREENPEACE is so simple, but they can use it in many different formats… check back tomorrow see how the second wave of concepts go.
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i like the circle for the 3rd one in the 2nd row. i agree about the CL. maybe try a darker green for the font though. the light green for the circle is okay, i think. i’m not sure. just random thoughts
i think the brand chinese laundry already has cl on lockdown. i like the third one on the first row best.
I like the last Closed Loop. It is bold and stands out. It is better to have all the words.The green is a more basic color which is better. Mom.
thanks for feedback! I didn’t know about chinese laundry… so definitely going to stick with using whole words.